Incorporating Market Research Into Strategic Decision Making

November 10, 2009

Are your business decisions based on assumptions, hard data or your experience? If you use assumptions or data, think about the quality of your information. What is the cost if you were wrong?
Can you afford to be wrong?
Market research is important so you have a better idea of what your customers want. As well, if [...]

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Your Brand as a Function of PR and Social Media

November 3, 2009

When you think of the most recognized brands in the world, which ones come to mind? Well, according to Businessweek, the top 5 global brands are:
Coca-Cola, Microsoft, IBM, GE and Intel
Think about the last time you saw these brands online; chances are that you don’t have to think too far back. And that’s for good [...]

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Making the Connection Between PR and Social Media

November 2, 2009

Lyn Cadence, CEO of Cadence PR, is the second speaker at the Social Media Innovation Summit. Hear Lyn talk about how PR and Social Media are strongly related and how incorporating social media into your PR strategy can help grow your brand. She also touches on the fact that many traditional media elements, such as [...]

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Social Media: A Toolkit to Empower Your Marketing

November 2, 2009

With all the hype surrounding social media, it’s no wonder that so many companies are creating Facebook pages, Twitter accounts and Youtube profiles.
But, just like building a house and not living in it, what good is a Facebook page if you’re not adding content, talking to fans or providing a service for your customers?
If the [...]

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How Is Social Media Changing Market Research?

October 30, 2009

Brian Singh, president of Zinc Research, is the first speaker at the Social Media Innovation Summit. Hear Brian talk about how social media is changing the way we approach market research, how you can use social media as a tool in your strategy and how you can lower costs, improve results and increase response rates [...]

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