Lyn Cadence

Lyn Cadence
OnlinePR and Social Media

1. For over 20 years, has specialized in developing national PR strategies for publishers and authors
2. Arranges television, radio, print and web interviews and reviews
3. Encourages authors to develop social media strategies
4. Develops and implements e-book publishing strategies

Lyn Cadence has worked in public relations for over 20 years, with a specialization in book publishing – as a publicist at Raincoast Books in Vancouver, publicity and marketing director at Key Porter Books in Toronto, and promotions director at Fifth House Publishers in Calgary. She is now the CEO of Cadence PR and Your Book is Your Business PR, Inc.

From poets to politicians, business owners to film directors, and Governor-General award winners to international chefs, some of the authors Lyn has publicized include Elizabeth May, Jack Layton, Deborah Grey, Donna Hay, Norman Jewison, Dennis Lee, Farley Mowat and Austin Clarke. Among other clients, she currently works with two local publishers to develop public relations plans that include social media campaigns and digital publishing strategies
for their authors’ books.

Cadence studied publishing at Simon Fraser University in Vancouver. She has been on the boards of the International
Board Books for Youth (IBBY-Canada) and the Book Promoters Association of Canada. She is now a member of the Calgary Chamber of Commerce Business and the Arts Committee.